Let’s be honest, no one likes being sold to. We all know the feeling of being bombarded with sales pitches left and right, whether we’re scrolling through our Facebook feed or walking down the street. It’s enough to make anyone tune out and click away. So, how do you create social media content that sells without being sales-y?
The answer is simple: by providing value. People are far more likely to buy from a brand that they feel is invested in them and their needs, rather than a brand that is just trying to make a quick buck. If you want to create social media content that sells, you need to focus on creating content that provides value to your audience. But what does that look like? Here are a few examples:
🧐 How-To Guides
People love feeling like they’ve accomplished something, especially if it’s something they’ve been struggling with. By creating how-to guides, you can not only provide value to your audience but also position your product or service as the solution to their problem. For example, if you sell skincare products, you could create a how-to guide on achieving clear skin. Or if you’re a financial planner, you could create a guide on saving for retirement. You get the idea!
📰 Industry News
Keeping your audience up-to-date on industry news shows that you’re an authority in your field and helps build trust between you and your audience. For example, if you sell pet food, you could share an article about the latest pet food recall. Or if you’re a real estate agent, you could share an article about the state of the housing market. Sharing relevant industry news also gives you an opportunity to share your own commentary and insights, which helps further establish you as an expert in your field.
🎤 Expert Interviews
Expert interviews are a great way to provide value to your audience while also building relationships with other experts in your industry. These interviews give your audience access to valuable information and insights that they wouldn’t be able to get anywhere else. Plus, they help position you as a connector and thought leader in your industry. Win-win!
If you want to create social media content that sells without being sales-y, focus on creating content that provides value to your audience. This can be in the form of how-to guides, industry news, or expert interviews. By providing value upfront, you can build trust with your audience and position yourself as an authority in your field—which will ultimately lead to more sales down the line.