Social media is an important element of any business’s digital strategy. It can help increase brand awareness, reach new customers, engage with current customers, and build relationships that last. However, there are some common mistakes that companies make when it comes to social media. Let’s look at the three biggest mistakes companies make with social media so you can avoid them in your own strategy.
#1 Not Doing Social Media or Doing It Incorrectly
The first mistake a lot of companies make is not doing social media at all. They may believe they don’t have enough time or resources to commit to it, or they simply don’t understand how to go about using it correctly. This can be a big mistake because social media is a great way to connect with customers and build relationships with them. Investing in a good social media manager like Wake Up, or software that help you and taking the time to learn how to use different platforms like Facebook, Instagram, YouTube, etc. effectively will pay off in the long run.
#2 Posting Stock Photos With Generic Copy
The second mistake many companies make is posting stock photos with generic copy on their social channels. This type of content may get the job done in terms of filling up your feed, but it doesn’t really do much else and often comes across as lazy or unauthentic. Instead, try creating unique visuals for your posts or investing in quality photography that speaks directly to your target audience. Also, create copy that’s engaging and tailored specifically for each platform you’re using (i.e., Twitter vs Instagram).
#3 Running Ads With No Organic Content To Back It Up
The third mistake companies make when it comes to social media is running ads without any organic content behind them. The key to success on any platform is establishing trust and credibility—and this cannot be done if you are only running ads without any content that shows who you are as a company or what values you stand for. Take the time to produce quality organic content that showcases who you are as a business before launching into paid campaigns on any platform.
These three mistakes are very common for businesses just starting out with their social media marketing, but even those who have been doing it for a while could still use a refresher. If you’re feeling lost when it comes to your social presence and want someone to take care of everything for you, our team at Wake Up 10X Marketing is more than happy to help!
We offer 100% custom creative services that will make your pages stand out and engage copy that will get people clicking. Plus, we can back up any paid campaigns with organic content before they launch so you know they’ll be successful. Click this link to meet with me and learn more about how we can help your business grow through social media!